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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

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How High-Performing Companies Use North Star Metrics In Practice

CXL

Revenue is the price your customer pays. North star metric is the value your customer gets in return for that price.” – Ward van Gasteren, Growth Hacking Coach [via Grow with Ward ]. Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. From this insight, I see that the issue is product-market fit.