Customer Acquisition Price Product Marketing Succession Management 
OnPassive Marketing
AUGUST 25, 2022
Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?
CXL
JULY 21, 2022
Metrics such as daily active users (DAU), customer lifetime value ( LTV ), and Jira ’s “active paid users” are all good examples of north star metrics that reflect customer value. Revenue is the price your customer pays. They focus on two metrics: Customer lifetime value (LTV). Customer acquisition cost (CAC).
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