Remove Price Remove Product Remove Shopper Market Remove Shoppers
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Getting the most out of AR and VR experiences

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

And every kind of data point – from website visitors to product purchases to event sign-ups – needs to begin with a use case: a clear view on how the business is going to use the data you’re providing.