Search Engine Land

AUGUST 9, 2023

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. I expect more ecommerce brands to provide similar experiences soon because doing good and helpful things for shoppers also tends to be good for SEO. Why we care. Review Bytes. Ahead of Amazon.

eCommerce 89

eCommerce Product Branding Shoppers 89

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.

Gen Z 88

Gen Z Product Millennials Shoppers 88

Search Engine Land

NOVEMBER 1, 2022

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Here is what that looks like: Price insights. Google also launched a new design and feature called price insights. ” Updated coupons and promotions.

Price 83

Price Shoppers Promotion Product 83

Ariyh

OCTOBER 2, 2023

Because of what you’re holding, you’ll be much more likely to choose both products - than if your hands were empty. P.S.: You don’t need a physical store to benefit from the effect of touch - showing someone else’s hand touching a product can be just as effective. Here’s why. Want your brand here?

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Virtual try-on technology.

Shoppers 117

Shoppers User-Generated Shipping Price 117

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. With product listing ads, you can provide shoppers with the major product deets to increase their chances of buying.

Product 115

Product Real Estate Shoppers Price 115

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. The study focused entirely on physical products. Here’s all you need to know.

Product 67

Product Shoppers eCommerce Fashion 67

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 120

Shoppers Product Gen Z Promotion 120

Neil Patel

SEPTEMBER 14, 2020

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. That way, you’re getting double the exposure for the same price.

Product 145

Product Shoppers Shipping Retail 145

Rock Content

JULY 10, 2020

Making data-based pricing decisions is now more important than ever. Covid-19 disrupted supply chains, slowed down production and distribution, and changed consumer behavior. Competitive pricing is one strategy built upon data collection, analysis, and pricing automation. What is competitive pricing?

Price 72

Price Non-Profit Shoppers Transform 72

Rock Content

JULY 17, 2020

That’s why you need to make data-driven pricing decisions. You could charge a much higher price than the store in the next town, or your own store located in another neighborhood. You could charge a much higher price than the store in the next town, or your own store located in another neighborhood. Know market prices.

Price 72

Price Shoppers Retail Product 72

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Are your prices competitive? Is your product differentiated? Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

Product 106

Product Transform Shoppers eBook 106

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

GrowMatik

APRIL 20, 2022

What Was Our Goal With the New Pricing? Similarly, in the popup action dialogue, you can modify the location of the popup and determine where you want it to be displayed: the entire site, product page, post and pages or a custom URL. What Are Contacts? What’s Coming Up. Let’s look into this in more detail! New Automations Page.

Price 95

Price Shipping User-Generated Transform 95

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

Product 145

Product Shipping Price Millennials 145

Search Engine Land

NOVEMBER 7, 2023

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The search engine’s deals hub has been designed to make it easy for consumers to discover discounted products from various websites in one location. New pricing features. Why we care.

Shoppers 102

Shoppers Price Retail Place 102

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 98

Product SEO Shoppers User-Generated 98

Businesses Grow

JANUARY 17, 2024

” So … I’m not a shopper. Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 104

eCommerce Fashion Shoppers Retail 104

Hubspot Marketing

APRIL 2, 2024

More than half routinely make purchases using their smartphones, and 55% of shoppers make mobile purchases after finding products on social media. Responsive web design keeps shoppers on your website longer. DjanGo Responsive Design Template Price : $200 The DjanGo template is a fully-customizable and responsive site template.

Shoppers 100

Shoppers Price User-Generated Customer 100

Martech

JULY 6, 2023

Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Top categories.

eCommerce 99

eCommerce Shoppers Retail Price 99

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Virtual try-on technology.

Shoppers 79

Shoppers User-Generated Shipping Price 79

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. The search engine’s deals hub has been designed to make it easy for consumers to discover discounted products from various websites in one location. New pricing features.

Shoppers 83

Shoppers Price Retail Place 83

Martech

NOVEMBER 28, 2023

Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping.” In-store shopper visits were up 4.6%

eCommerce 105

eCommerce Shoppers Price Analytics 105

Martech

OCTOBER 12, 2023

AI moved the needle on sales with product recommendations, the Salesforce numbers showed. order share for ecommerce sites that used product recommendations driven by predictive AI. The highest AI order share growth year-over-year was seen in skincare products, up 26%. “AI Shoppers waited patiently. Global picture.

Retail 106

Retail Shoppers eCommerce Manufacturing 106

Use Insider

MAY 30, 2022

Personalized product recommendations for the win. They seek personalized product recommendations at each stage of the journey to enhance product discovery, making their shopping experience easier. With personalized content, you can up-sell and cross-sell relevant products to encourage them to purchase more.

Product 98

Product User-Generated Shoppers Price 98

Sachs Marketing Group

NOVEMBER 2, 2023

To optimize ecommerce product pages, strategically incorporate targeted keywords, ensure user-friendly URLs, craft compelling meta tags, and utilize high-quality media. It’s about creating an informative, intuitive, and engaging user experience that resonates with both search engines and shoppers.

eCommerce 52

eCommerce Product SEO Shoppers 52

Neil Patel

MARCH 10, 2023

We went through our audit of both their paid and product detail pages. Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Myself: “There is a huge opportunity to expand your product titles to cover more features that will get your product ranked for those features.”

Product 72

Product Transform Logistics Price 72

Hubspot Marketing

FEBRUARY 29, 2024

It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The way your site is set up in the back end is just as important as how it looks to shoppers. Set up site architecture.

eCommerce 77

eCommerce SEO Shoppers Shipping 77

Search Engine Land

DECEMBER 5, 2022

Holiday shoppers aren’t the only ones who wait until the last minute. . Why product optimization is worth the effort. Many ecommerce players fight tooth and nail to get their products listed on Amazon, only to take a step back once they’ve been granted the keys to the kingdom. The point is to sell your products, right?

Shoppers 92

Shoppers Price eCommerce Advertising 92

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. Cashback shopping apps.

Shoppers 126

Shoppers Retail Finance Shipping 126

Markinblog

JUNE 10, 2021

This is in-depth research about eCommerce product return rates. In this research, you’re going to find: What is eCommerce product return rate? E-Commerce Product Return Rate Summary. At least 20% of all products ordered online are returned while it’s only 8%-10% in Brick-and-Mortar stores.

Product 52

Product Shipping Shoppers eCommerce 52

Use Insider

JUNE 14, 2021

How to build a product detail page that converts. Write a “show, don’t tell” product description. Product description gives customers information about your product, what it is, and how it solves their problems. A product detail page is powerful when done right. Use enhanced content to showcase your products.

Product 52

Product Shoppers Shipping Retail 52

Search Engine Land

NOVEMBER 10, 2023

Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.”

Advertising 117

Advertising Advertisers Retail Shoppers 117

Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. This can be a great place to start when you’re exploring because you probably already have an interest in the products and may have even purchased from them in the past.

Product 145

Product Promotion Target Market Shoppers 145

Hubspot Marketing

AUGUST 1, 2023

Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. In the minds of shoppers, value and trust take precedence. Does that mean brand loyalty is dead? More than 30% define loyalty based on their purchase behavior.

Customer loyalty 82

Customer loyalty Shoppers Customer Retail 82

Martech

NOVEMBER 13, 2023

Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Why we care.

Advertising 90

Advertising Advertisers Retail Shoppers 90