How To Shorten The B2B Buyer Cycle With Landing Pages
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Landing page segmentation means giving users simple choices that let them put themselves into a bucket. With segmentation you ask “who are you” and “what are you looking for?”
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