Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

NOVEMBER 18, 2010

We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Tools and processes that allow you to stand toe to toe with the CFO and prove what marketing campaign (email, adwords, seo, print etc etc) works is a key to success for marketers.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

SEPTEMBER 30, 2010

Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Couldn’t have been more appropriate with your thoughts on how marketing is all about selling and not anything different as some marketing folks tend to think.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 56

Energy Telemarketing Customer loyalty Shipping 56

Marketing Insider Group

JUNE 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well).

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76