Product Shopper Market Shoppers User-Generated 
Set Up
APRIL 16, 2024
And the younger generations who are spending more happen to be into short form content. HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.” Platforms like TikTok, for example, have over 1 billion users and in 2022, of those users, 78.4% are under 40 ( Statista ).
Hubspot Marketing
JULY 10, 2023
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.
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