Remove scaling-through-partner-ecosystems-partnerstack
article thumbnail

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martec

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. Ecosystems, Ecosystems Everywhere.

Transform 117
article thumbnail

What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.