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What automation looks like in marketing operations today

Martech

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation. Product led growth strategies.

Transform 124
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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

But when apps and tools can effectively sync and talk to one another, flowing into one centralized platform like HubSpot Marketing Hub , any team member can easily dig in and create a data-backed strategy for every month, quarter, or year. With the integration, we're certain of not overlapping and collaborating even if we're using two CRMs.

Customer 118
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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

But when apps and tools can effectively sync and talk to one another, flowing into one centralized platform like HubSpot Marketing Hub , any team member can easily dig in and create a data-backed strategy for every month, quarter, or year. With the integration, we're certain of not overlapping and collaborating even if we're using two CRMs.