Aspiration Marketing

MAY 22, 2025

What is Business Development? Imagine a company doubling its revenue in a single year, not through lucky breaks but strategic alliances. That's the power of business development. But it's more than just sales; it's the engine of sustainable growth, driving revenue, expanding reach, and fueling innovation. Understanding its true definition and strategic importance is crucial for unlocking its transformative potential.

Transform 175

Transform 175

Sprout Social

MAY 22, 2025

The latest Sprout Social Index shows that 73% of consumers will take their business elsewhere if a brand doesnt respond on social. That stat isnt surprising, but it is an important reminder. Expectations are rising, and so is the demand on social and care teams to respond quickly, personally and at scale. But that pressure brings an equal dose of opportunity.

Customer 81

Customer Customer Acquisition Customer Journey Branding 81

Aspiration Marketing

MAY 21, 2025

A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs). That's a fundamental truth. However, without a clear method, you risk wasting time on leads that aren't going to close. To solve this, a lead scoring system assigns value to different lead characteristics and behaviors. This ensures you prioritize the leads most likely to convert, making your lead generation efforts more effective.

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Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.

Manufacturing 119

Manufacturing Price Product Marketing Product 119

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Buffer Marketing

MAY 20, 2025

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.

Analytics 108

Analytics Place Branding Social Media Marketing 108

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media.

Thought Leadership 92

Thought Leadership Energy User-Generated Copywriting 92

Aspiration Marketing

MAY 20, 2025

Are your marketing efforts falling flat? Perhaps you're seeing website visitors, but they're not sticking around. Or maybe you're generating leads, but they're not converting into customers. This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. That's where the AIDA modelAttention, Interest, Desire, Actioncomes into play.

Inbound Marketing 162

Inbound Marketing Transform Customer Marketing 162

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.

Communications 115

Communications Product Management Marketers 115

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.

Energy 80

Energy Marketing Marketers SEO 80

Hubspot Marketing

MAY 21, 2025

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance and monitoring. And if the backend APIs changed, my script would no longer work.

Price 91

Price User-Generated Law Analytics 91

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos.

Gen Z 78

Gen Z Finance User-Generated Millennials 78

Martech

MAY 20, 2025

Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.

Transform 100

Transform Education Product Management 100

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet. Building a thriving email list or finding qualified prospects feels toughbut its much easier when you know how to create the right incentives.

eBook 65

eBook Copywriting Entertainment eCommerce 65

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns.

Transform 85

Transform Promotion Customer Journey Product 85

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Duct Tape Marketing

MAY 21, 2025

The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay written by John Jantsch read more at Duct Tape Marketing Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay , CEO of Duct Tape Marketing, to discuss what theyre calling the Anti-Agency Model.

Transform 69

Transform CMO Traditional Marketing Marketing 69

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.

Law 98

Law Advertisers Advertising Branding 98

Animalz blog

MAY 22, 2025

I never intended to be an addict. Nobody does, I suppose. But the temptations, theyre too powerful. Theyve made me lazy, dishonest, selfish, needy, over-confident every sin under the sun. Ive tried to resist. Many times. And sometimes I escape, for a little while. But it always pulls me back in, usually sooner rather than later. My addiction is to algorithms, to AI.

Thought Leadership 62

Thought Leadership Energy Place SEO 62

Hubspot Marketing

MAY 20, 2025

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

Marketing Strategy 78

Marketing Strategy Food Marketing Marketers 78

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

Social Media Marketing 65

Social Media Marketing Transform Marketing Marketers 65

Buffer Marketing

MAY 22, 2025

Having thousands of followers is great. But sometimes, the real value of social media comes from smaller , more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories.

Product 62

Product Management Branding Analytics 62

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Again. The event made it clear that AI isnt just an assistant anymore. Its becoming a co-strategist. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Google announced the expansion of ad placements, cinematic creative AI tools, real-time campaign copilots, AI agents that do the work for you, and more.

Transform 82

Transform Analytics Marketing Marketers 82

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). Sound familiar? Timing matters. If youve ever wondered, "when is the best time to send emails?" youre not alone. Hundreds of studies and email marketers agree: hitting "send" at the right moment can make the difference between being read immediately or buried beneath a flood of messages.

B2C 59

B2C Analytics Entertainment eCommerce 59

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Vertical Response

MAY 25, 2025

Want to improve your landing pages search engine ranking and drive more conversions? This guide on landing page SEO will show you how. Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions.

SEO 52

SEO User-Generated Analytics Transform 52

Sprout Social

MAY 21, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, were putting the spotlight on brands celebrating major milestones.

Branding 57

Branding Transform User-Generated Education 57

SmartBrief - Marketing

MAY 22, 2025

Modernizing and protecting our critical infrastructure has become a paramount concern. From a traditional information technology perspective, the term critical infrastructure implies what I call the tech trifecta: Cloud, data center and on-premise. Together, this triad provides the services we know and love, from LinkedIn to Slack to ChatGPT and beyond.

Transform 54

Transform Shipping Fashion Information Technology 54

Martech

MAY 20, 2025

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. 51% donR

PR 83

PR Marketing Marketers Social Media Marketing 83

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

AWeber

MAY 22, 2025

Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. Thats the power of starting a newsletter. Whether youre looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone.

Law 59

Law Promotion Email Marketing Education 59

Animalz blog

MAY 22, 2025

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

Aspiration Marketing

MAY 27, 2025

Is your website truly working for you, or is it just another digital placeholder? The reality is, effective website content has become a powerhouse for lead generation. We've moved beyond interruptive outbound tactics to inbound marketing, where valuable content draws in your ideal customer. Did you know that companies that blog regularly see a 67% boost in monthly leads ?

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Set Up

MAY 20, 2025

The beauty industry is no longer just about surface-level aestheticsits about science, self-expression, and substance. Consumers are smarter, more value-driven, and demanding more than flawless packaging and influencer hype. They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve.

Gen Z 59

Gen Z Transform Health Millennials 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing