Aspiration Marketing

JUNE 5, 2025

Are you targeting the right audience or just an audience? The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. These tools enable you to target your ideal audience with accuracy, transforming potential challenges into growth opportunities.

Advertisers 165

Advertisers Advertising Transform 165

Trade Press Services Newsletter

JUNE 5, 2025

The summer season has a way of nudging us to hit refresh on calendars, goals, and even mindsets. For some, its a busy season packed with travel and family activities. For others, its a slower pace that makes space for personal and professional reflection. Either way, its the perfect time to invest in personal development. Summer Reading Standouts Summer reading isnt just for overachieving students.

Transform 130

Transform Marketers Marketing Education 130

The Marketing Operations Leader

JUNE 4, 2025

In this edition: 7 Go-To Reports and Trackers of the VP of Martech and GTM Tech 5 Things Martech and GTM Leaders Wish You Knew POLL: What’s Missing From Most Sales and Marketing Dashboards? Exclusive For Paid Subscribers : Key Learnings From 10 Enterprise Marketing Operations Leaders Upcoming Panel: Leading Marketing Ops Through Chaos 🗓️ Wednesday, June 11 | 9–10am PT I’m moderating a candid conversation with marketing ops pros from Nvidia, Meta, Google, and Miro

Marketing Automation Platform 130

Marketing Automation Platform Analytics Communications Email Marketing 130

AWeber

JUNE 3, 2025

You've worked hard to create a product or service people love. But how do you make sure your audience actually hears from youwithout ending up in the spam folder or annoying potential customers? The answer lies in building a strong opt-in email list. If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place.

Law 87

Law eBook Place Email Marketing 87

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Aspiration Marketing

JUNE 4, 2025

You're generating leads, closing deals, and expanding your network. But are you genuinely seeing a positive return on your business development efforts? It's a question every business leader should be asking. Too often, we see companies relying on assumptions rather than concrete data. To effectively drive revenue generation, we need to move beyond mere activity and focus on measurable results.

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Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. With a solid calendar, you can: Map out content ideas weeks or months in advance Deliver messaging that resonates with your audience Drive measurable results from your social efforts In short: A social calendar replaces guesswork with an actionable roadmap.

User-Generated 83

User-Generated Analytics Whitepaper Management 83

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

Gen Z 60

Gen Z CRM Communications Education 60

Aspiration Marketing

JUNE 2, 2025

Picture this: Your customer support team is swamped. Phone lines are buzzing, chat queues are long, and your agents work tirelessly. Imagine over half those customer talks getting resolved automatically, with no human touch needed. Sounds like a distant future? Its not. With HubSpot, we've made this a reality. The results are amazing.

Customer 147

Customer 147

Hubspot Marketing

JUNE 2, 2025

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Heres what I knew from the trenches: Most people arent ready to buy when you reach out. Most of them dont care about your product, at least, not yet.

Branding 68

Branding Price Product Product Marketing 68

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? Mine is. I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. So, before this piece becomes outdated, lets take a look at five B2B marketing trends.

Gen Z 72

Gen Z Market Trends Affiliate Marketing Marketers 72

Martech

JUNE 2, 2025

Survey today’s consumers, and you’re likely to find split opinions regarding the applications and prominence of AI. Many herald AI technology for its efficiencies and innovation, while others raise concerns about job displacement and the erosion of human creativity. Many others hold a more nuanced view: AI can be a powerful tool for specific purposes (like automating repetitive tasks), but human hands should do things like art and storytelling.

Branding 73

Branding User-Generated Fashion Health 73

Sprout Social

JUNE 5, 2025

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. The good news is, youre not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

Thought Leadership 61

Thought Leadership Finance B2C Communications 61

verse.ai

JUNE 3, 2025

Why High-Scoring Leads Still Get Lost (and How to Stop It) Lead scoring is one of the smartest ways for sales and marketing teams to prioritize the right leads and focus their efforts. However, in practice, there is often a gap between marketing and sales teams that widens after lead scoring is implemented. Scoring leads alone isnt enough to drive revenuewhat happens after lead scoring matters even more.

B2C 59

B2C CRM Customer Acquisition Price 59

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

AWeber

MAY 31, 2025

Imagine spending hours crafting the perfect marketing messageonly to have most of your website visitors leave without joining your list or taking the next step. Its frustrating, but heres the truth: even the best content and products fall flat if you dont actively collect leads. Thats where lead capture pages come in. They help turn a casual browser into an engaged subscriber, and your next paying customer.

eBook 65

eBook eCommerce User-Generated Email Marketing 65

Martech

JUNE 4, 2025

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Marc is joined by Molly St. Louis, co-founder of Mosaic Group Media, to explore: The effectiveness of social selling. The decline of traditional PR. The complexities of brand measurement in today’s AI-driven landscape.

PR 67

PR Marketers Marketing Performance Marketing 67

Neil Patel

JUNE 5, 2025

Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch. You’d never choose to sit through a 10-hour movie (though you’d be hard-pressed to find one ). But you’d happily spend the day binge-watching an entire season of Severance. You’d spend the same amount of time watching, but the latter sounds way more appealing, right? Why is that?

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Search Engine Journal

JUNE 5, 2025

With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.

Marketers 52

Marketers Marketing 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Martech

JUNE 2, 2025

The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The data reality gap According to a Gartner study, tech stack implementation challenges top the list of AI adoption barriers, with 55% of organizations hit

Transform 64

Transform Customer CMO CRM 64

The Drum

JUNE 5, 2025

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people. David Jordan doesn’t fit the stereotype of the punchy ad exec. He’s measured, almost reserved, but sit him down at the ANA Masters of B2B Marketing and ask if he thinks B2B and B2C still matter as categories and the temperature rises.

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Search Engine Journal

JUNE 5, 2025

WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search Engine Journal.

SEO 90

SEO 90

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Martech

JUNE 4, 2025

In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? The catch is that different models can give you different answers even when working with the same data. If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.

Customer Journey 60

Customer Journey Customer Acquisition Analytics Marketing Mix 60

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Thats how Barbara Jovanovic of Startup Cookie used to operate. Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year.

Copywriting 49

Copywriting Energy Marketers Marketing 49

The Drum

JUNE 5, 2025

Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it. Today, Moses Rashid has the job every millennial will envy. Can he pull off the brand comeback of the decade? Topshop’s magic was its ability to appeal to everyone. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop,

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Journal

JUNE 4, 2025

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.

Marketers 52

Marketers Marketing 52

Martech

JUNE 6, 2025

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many of my clients are in the early stages of building AI into their revenue motions. My role is often to help them define the roadmap and build the strategy and motions to make it real.

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Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. But dont worry. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. The word ‘brand’ comes from an old term meaning a ‘burning piece’ of wood or torch, which later evolved to refer to the mark made by branding with a hot iron

Branding 52

Branding Customer Customer loyalty Email Marketing 52