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Influencer marketing has become a critical approach for brands to expand their campaigns, generate organic customer engagement, and increase sales. However, businesses face some common issues when identifying authentic influencers in a world full of inorganic ones. The wrong influencers can be a wasted resource and have poor ROI. Needless to say, this could be hard for many brands to get on board since they often struggle to set boundaries around guest posting, which is an opportunity for gettin
We live in a time when your credibility is measured by how many LinkedIn carousels you post per week, how many AI acronyms you can drop in a sentence, and the obvious, how many followers you have. And the other unspoken superpower often not mentioned except in furtive whispers is “Cracking the LinkedIn Algorithm Code”. But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through.
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.
You’ve probably noticed how fast things shift in marketing. Just when you think you’ve cracked the code, someone changes the lock. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. They’re more like toddlers after candy (chaotic, fast, and very unpredictable). So, what’s next?
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Why do some website visitors effortlessly glide through your pages and convert into loyal customers, while others navigate for a moment before disappearing? What subtle cues in their online actions hold the key to unlocking higher conversion rates? The answers aren't based on hunches; they lie within the digital footprints left behind by every visitor.
From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a human-first leader and potential successor to Mark Read. Jon Cook isn’t just another global CEO breezing through Cannes. He’s pitching, hosting, reconnecting with clients – and, in a fitting twist, about to share a stage with Wicked director Jon M Chu to talk storytelling, brand reinvention and The Wizard of Oz.
From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a human-first leader and potential successor to Mark Read. Jon Cook isn’t just another global CEO breezing through Cannes. He’s pitching, hosting, reconnecting with clients – and, in a fitting twist, about to share a stage with Wicked director Jon M Chu to talk storytelling, brand reinvention and The Wizard of Oz.
Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM parameters, before they did not.
You've poured your heart into building something great—a product or service you truly believe in. Your team is prepared and ready to go. But when you look at the sales numbers, they just don't reflect the effort. It's a gut-punch feeling, right? You're not alone. Many businesses hit this wall, not from lack of effort, but from a few common business development missteps.
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles CMOs, CEOs and Marketers are all Struggling With Martech Data Issues Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associati
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
14 winners have been announced across categories such as brand innovation, creative effectiveness and sustainability. Kantar has revealed the winners of its second annual Brand Blueprint Awards, recognizing brands demonstrating marketing behaviors proven to drive long-term growth. Announced yesterday in Cannes, the 2025 list celebrates 14 winners across categories including brand innovation, creative effectiveness and sustainability.
Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, "AI Mode is now counting towards totals in Search Console." We saw this when AI Mode went fully live in the US late last week, which Google announced would happen at I/O.
Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals? If you’re publishing a book, are you working for the book or is the book working for you? You might be able to get the folks in the back row to smile a bit if you play your hit song just like it is on the radio, but perhaps your objective is to please the real fans in the front row–by jamming on something new.
Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth. The post 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond appeared first on Search Engine Journal.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Throughout this week, The Drum will gather all the biggest winners from the International Festival of Creativity right here. Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the sun-soaked French Riviera for the annual Festival of Creativity, we’ll keep you updated with all the major wins each evening.
Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google is testing it in the Chrome search auto-suggestions drop down. I guess this is because AI Mode is live in the US.
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links. The post Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan revealed why making the most of magic moments is the way forward. From back-to-school rituals and cultural flashpoints to spur-of-the-moment product hauls, TikTok is fast becoming the place where life’s most meaningful, joyful and spontaneous moments are not just shared, but shaped.
The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.
LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. While your upfront investment in LinkedIn may be significant, it’s counterbalanced by the distinct strategic advantages LinkedIn offers B2B companies.
Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
The work from ad agency Jung von Matt Hamburg channels David Attenborough and departs from sector norms. Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater creature gracefully gliding through the water, performing a flowing dance routine. The whole idea behind the short film is to showcase BMW’s new central control unit, called the ‘Heart of Joy,’ which was first revealed in April.
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers. The post The New Normal appeared first on Search Engine Journal.
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Bridging The Intelligence Gap: Why Data Alone Isn’t Enough Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B Marketing Ban
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves? As organic search traffic evolves and begins to give way to large language models (LLMs) and AI-driven search experiences, marketers will need to adapt their metrics to effectively measure performance and impact.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as you think it is. If you’ve worked in advertising long enough, you’ve seen this play out before. The product is local and the tagline translated. But the characters are white. The scenes are western. And the cultural codes are nowhere close to home.
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for. I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. Scrappy, under-the-radar tactics have been the backbone of Marketing Ideas , my weekly newsletter for startup marketers.
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