performance-marketing-customer-journey 
Hubspot Marketing
MAY 30, 2025
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. Table of Contents What is a B2B buyer journey map?
Neil Patel
MAY 30, 2025
Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?
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Martech
MAY 30, 2025
Managing a customers experience throughout their complex journey is challenging. With customers demanding ever-more relevant and timely interventions, marketing teams are simply losing the connection. This results in incomplete data, missed marketing insights and a struggle to demonstrate the value of marketing efforts.
Martech
MAY 29, 2025
Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Here is how to use it effectively to reveal performance trends, growth opportunities and potential risks. Customer lifetime value (CLV) and cost per acquisition (CPA) reveal long-term profitability and marketing efficiency.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting. Webinar Date & Time: May 14th, 2025 @ 3:00 PM EDT
Sachs Marketing Group
MAY 30, 2025
The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.
illumin
MAY 29, 2025
Automotive marketing doesnt have to be a drag. Here are some tips and things to consider if you wanna step up your automotive marketing game. Consider expanding your customer base and reaching out to markets you may havent tapped into yet. Connect early while theyre actively seeking new services.
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