Content Marketing Institute

NOVEMBER 26, 2019

That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Continue reading → The post How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing appeared first on Content Marketing Institute. Find out what seven brands learned.

Content Marketing 141

Content Marketing Branding Marketers Marketing 141

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Neil Patel

OCTOBER 29, 2019

Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content. Typically, when you create content, which is the easiest way to rank for informational related keywords, SEOs tell you to create super long content.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Neil Patel

NOVEMBER 12, 2019

Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing: I figured out the perfect formula to promoting content. The easiest way to get your new content more love is to build links.

Content Marketing 111

Content Marketing Marketers Marketing Promotion 111

Content Marketing Institute

DECEMBER 9, 2019

What do they have to do with content marketing? Continue reading → The post What 8 of the Most Popular TED Talks Can Teach You About Content Marketing appeared first on Content Marketing Institute. Follow these eight lessons from some of the best talks.

Content Marketing 112

Content Marketing Entertainment Marketers Marketing 112

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. CONTENT STRATEGY.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

JANUARY 14, 2019

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy.

User-Generated 134

User-Generated SEO Thought Leadership Content Marketing 134

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute. Others forget the “story.” Let’s explore three approaches.

Branding 141

Branding Content Marketing Marketers Marketing 141

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Where Marketers Go Wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. Brands create video content for different reasons.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Content Marketing Institute

NOVEMBER 28, 2019

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. Continue reading → The post 4 Content Experiences That Keep On Giving appeared first on Content Marketing Institute. It will pay off for your brand and your community.

Content Marketing 138

Content Marketing Branding Marketers Marketing 138

Adobe Experience Cloud Blog

JULY 22, 2019

Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their audience’s needs. But it can be tedious to utilize customer data into creating worthwhile content that is polished enough to help the community. Free content offers. Create engaging content.

Customer 134

Customer Thought Leadership Analytics Content Marketing 134

Hubspot Marketing

APRIL 12, 2019

There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? The following marketing quotes are universal — meaning, no matter the type of marketing you do or the type of business you work for, they’re here to help guide you and your team towards success. Let’s dive in.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Content Marketing Institute

NOVEMBER 27, 2019

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Content Marketing 126

Content Marketing Marketers Marketing 126

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing 145

Digital Marketing Thought Leadership Marketers Marketing 145

Hubspot Marketing

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Hubspot Marketing

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.

Marketers 145

Marketers Marketing User-Generated Fashion 145

Hubspot Marketing

OCTOBER 17, 2019

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. If you can provide them with high-quality content, it becomes much easier to convert.

User-Generated 144

User-Generated Thought Leadership Customer Acquisition Marketers 144

Hubspot Marketing

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. Incorporate Links Into Video and Presentation Content.

SEO 145

SEO Inbound Marketing Social Media Marketing Communications 145

Hubspot Marketing

MAY 31, 2019

These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. And, while it's true that they need to have input, marketers should have a seat at the table, as well.

Management 145

Management CRM Analytics Price 145

Hubspot Marketing

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let's get into the specifics of what content seeding is and how it works. That's content seeding in motion. Content Seeding Examples.

Fashion 144

Fashion Affiliate Marketing Thought Leadership Food 144

Hubspot Marketing

OCTOBER 17, 2019

How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Glossier, I'm looking at you.).

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Hubspot Marketing

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Twitter makes it easy to distribute content. And, there are over 326 million average monthly Twitter users globally for you to share that content with.

Marketers 145

Marketers Marketing Analytics Promotion 145

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? Interactive Marketing Campaign Examples.

Entertainment 145

Entertainment Inbound Marketing eBook Marketers 145

Hubspot Marketing

OCTOBER 28, 2019

This is an example of integrated marketing at work. Read on to learn more about integrated marketing and how to create a campaign of your own. Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with your brand. converting views, building brand awareness, etc.),

Marketers 143

Marketers Marketing Key Performance Indicator Traditional Marketing 143

Hubspot Marketing

MARCH 12, 2019

But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. Above the fold content is what your visitors see right when they land on your website. 10 Compelling Above the Fold Content Examples to Inspire Your Own. In web design, the same principle applies.

Copywriting 145

Copywriting Management Branding Product 145