2010 Advertising Brand Management Traditional Marketing 
Marketing Insider Group
JANUARY 27, 2014
We’ve heard a lot of talk about how brands need to act like publishers. We’ve seen major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. She pointed at the corporate website as a “traditional marketing vehicle” (ouch!)
Marketing Insider Group
OCTOBER 16, 2021
It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.
Marketing Insider Group
NOVEMBER 16, 2019
It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.
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