Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Thanks for emphasizing the point!

Telemarketing

Marketing Insider Group

DECEMBER 1, 2010

We had become sales order-takers and now we were paying the price. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Michael Damphousse Dec 2 2010 Looking forward to our session! Michael Brenner Dec 2 2010 Thanks Michael. Hope it’s great!

Transform

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. Give them what they want.

Branding

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. All rights reserved.

Telemarketing

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. All rights reserved.

Telemarketing

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Websites are store fronts.

Marketers