Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing channels are at driving visitors.

Analytics 130

Analytics SEO Communications Management 130

Calvyn Lee Blog

FEBRUARY 6, 2024

There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console? ) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your site appears in search results (impressions), and how often users click on those results (clicks).

SEO 130

SEO Analytics Communications Management 130

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new 2024 email regulations, explain how each type of email marketer will be impacted, and provide actionable t

Email Marketing 246

Email Marketing B2C Marketing Marketers 246

Calvyn Lee Blog

JANUARY 28, 2024

Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can position your business for organic growth and exposure.

Promotion 242

Promotion Entertainment SEO Education 242

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their ad platforms to support audience targeting and measurement after third-party cookies go away.

Customer 130

Customer Advertisers Advertising Customer Journey 130

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Calvyn Lee Blog

JANUARY 8, 2024

Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide to creating an effective topical map: Step 1: Define Your Niche and Core Topics 1.1 Identify Your Core Focus: Determine the

SEO 130

SEO Entertainment Industry Insights Management 130

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries’ website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Calvyn Lee Blog

JANUARY 4, 2024

Creating a topical map for gaming industries, gambling, and casino website is a strategic approach to establish authority in this niche. A well-structured topical map not only enhances user experience but also improves search engine visibility, leading to increased organic traffic. Below is a step-by-step guide to help you create an effective topical map: Step 1: Define Your Core Topics Identify the main themes or categories within your niche.

User-Generated 130

User-Generated Law SEO Management 130

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Calvyn Lee Blog

DECEMBER 16, 2023

Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. An effective SEO approach contains four key pillars: authority, experience, indexation, and content. When executed properly, these pillars work together to signal to Google that your site provides value to searchers.

SEO 130

SEO Transform Digital Marketing Marketing 130

Calvyn Lee Blog

DECEMBER 12, 2023

The business model canvas (BMC) is a popular framework invented by Alex Osterwalder for visually representing a company’s core business model on a single page. This article will provide an in-depth explanation of the BMC, including an overview of business models in general, a walkthrough of the nine key components of the BMC, and examples for applying it to a hypothetical furniture business.

Manufacturing 130

Manufacturing Communications Customer Product 130

Calvyn Lee Blog

DECEMBER 11, 2023

YouTube has implemented aggressive new restrictions against ad blocker users, including account suspensions and potential legal action. However, this crackdown will likely backfire and drive users away from YouTube. (refer my previous articles: YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers ) YouTube is escalating its fight against ad blockers by harshly penalizing users.

Promotion 130

Promotion Product Branding Video Marketing 130

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. In this article, we’ll break down each of the four Ps into an easily understandable format you can use to thrive.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Calvyn Lee Blog

DECEMBER 7, 2023

Google has just announced the launch of Gemini, their newest artificial intelligence (AI) model that represents a major advancement in multimodal capabilities. Google Gemini is the next evolution of Google large language models, able to understand and generate information across text, images, audio, video, and more. The Power of a Multimodal Foundation Model Unlike most AI models focused solely on text, Gemini is designed from the ground up to seamlessly combine multiple modalities.

User-Generated 130

User-Generated Communications Product Customer 130

Calvyn Lee Blog

DECEMBER 6, 2023

Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business. This comprehensive guide breaks down the key elements of SEO into bite-sized, actionable strategies SEO for beginners.

SEO 130

SEO Customer Acquisition Analytics Management 130

Calvyn Lee Blog

DECEMBER 6, 2023

Google recently provided Reddit with the biggest boost in search engine rankings that the site has ever seen. As an odd sort of thank you, Reddit threatened to block Google from crawling its pages. This drama between the two internet giants has caught bloggers and content creators like us right in the middle. The Rise of Reddit in Google Rankings This surprising saga began in June 2022 when journalist Charlie Warzel wrote an article in The Atlantic about the poor quality of Google’s search resul

Affiliate Marketing 130

Affiliate Marketing Fashion Promotion Branding 130

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don’t need loads of visitors to our website, we just need the right ones – the decision makers.” In their case, that meant HR leaders. They went on to explain that their target customers didn’t know they existed.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Calvyn Lee Blog

DECEMBER 2, 2023

YouTube recently announced major upcoming changes to its content policies regarding AI-generated media. As AI tools become more advanced and accessible, YouTube aims to increase transparency about synthetic content to protect viewers and creators. In this comprehensive guide, we break down YouTube’s new AI policies, what they mean for creators, examples of disclosure requirements, and more.

Promotion 130

Promotion Advertising Advertisers Branding 130

Calvyn Lee Blog

DECEMBER 1, 2023

YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. However, this plan appears to be backfiring. Rather than complying, viewers are installing enhanced ad blockers at higher rates. The Ad Blocker Crackdown In a recent video, a popular YouTuber discussed YouTube’s apparent “war” against ad blockers.

Advertising 130

Advertising Advertisers Video Marketing Digital Marketing 130

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form video content to compete with the explosively popular app TikTok. According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Calvyn Lee Blog

NOVEMBER 29, 2023

Email used to be a relaxing and calming experience. Keeping that unread message count at zero by diligently sorting each message into its proper folder was satisfying. My, how times have changed. Now inboxes overflow with unsolicited spam that’s impossible to unsubscribe from. Important messages get lost in the deluge of clutter. How did we get here?

Management 130

Management Customer Email Marketing Digital Marketing 130

Calvyn Lee Blog

NOVEMBER 26, 2023

Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. According to Gartner’s latest Hype Cycle for Emerging Technologies, generative AI has reached the “Peak of Inflated Expectations” This means e

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Calvyn Lee Blog

NOVEMBER 22, 2023

WhatsApp has over 2.7 billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.

User-Generated 130

User-Generated Shipping Communications Customer 130

Calvyn Lee Blog

NOVEMBER 22, 2023

Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. It is available at search.google.com/search-console. What Can You See in Google Search Console? There is a wide variety of data available in Google Search Console: Website performance statistics like clicks, impressions, click-through rate and position for queries that drive traffic to your site Indexing

eCommerce 130

eCommerce SEO Analytics Product 130

Calvyn Lee Blog

SEPTEMBER 30, 2023

Creating a topical map for your website in the niche of entertainment and music is an excellent strategy to establish authority, improve user experience, and boost your visibility in search engine results. A topical map helps structure your content logically, making it easier for both users and search engines to navigate and understand your site. Here’s a step-by-step guide on how to create a topical map effectively: Identify Main Topics and Sub-Topics Brainstorm : Begin by brainstorming t

Entertainment 130

Entertainment SEO Education Analytics 130

Calvyn Lee Blog

SEPTEMBER 26, 2023

Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. It also enhances your site’s visibility in search engine results by demonstrating topical relevance, which is a crucial factor in SEO.

SEO 130

SEO Price Management Analytics 130

Calvyn Lee Blog

SEPTEMBER 23, 2023

Creating a topical map for your medical and medicine website is a strategic approach to establishing authority in your niche. A well-structured topical map not only makes your content easily accessible to users but also helps search engines understand the relevance and hierarchy of your content. This can significantly improve your site’s visibility in search engine results.

Pharmaceutical 130

Pharmaceutical Health SEO Education 130

Calvyn Lee Blog

APRIL 24, 2023

LinkedIn is the largest professional network on the internet. It allows companies and professionals seeking to form labor synergies or discover new business opportunities to connect with each other. It is the ideal platform for students, people who run companies, or anyone looking to find a job or advance in their career. LinkedIn offers a basic membership at no cost, to any person who wishes to create and maintain a professional profile online.

Price 130

Price Advertising Advertisers Branding 130

Calvyn Lee Blog

APRIL 5, 2023

Marketing has come a long way from just having one channel for advertising. With the advancement of technology, the internet has opened various opportunities for businesses to reach out to their target audience through different channels. Here, we will discuss the importance of paid earned shared owned media (PESO) in generating leads and how they can work together to create a well-rounded online marketing campaign.

Advertisers 130

Advertisers Advertising Digital Marketing Promotion 130

Calvyn Lee Blog

MARCH 26, 2023

LinkedIn is a powerful professional social network that has transformed the way people find jobs, recruit talent, and expand their professional network. Whether you are a job seeker, a working professional, or an entrepreneur, having a well-crafted LinkedIn profile is crucial to your career success. In this article, we’ll go over five simple but effective changes you can make to your LinkedIn profile that will set you up for future success.

Real Estate 130

Real Estate Transform Education Promotion 130

Calvyn Lee Blog

MARCH 18, 2023

Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience. He discussed how we’ve been on a journey towards human-computer symbiosis for several decades, beginning with Vannevar Bush’s vision in his essay, “As We May Think,” in 1945.

Transform 130

Transform User-Generated Energy New Technology 130

Calvyn Lee Blog

FEBRUARY 1, 2023

As the number of websites on the internet continues to grow, it becomes increasingly important to ensure that your website stands out among the competition. Search engine optimization (SEO) is a powerful digital marketing strategy that can help you achieve this. Let me share you why SEO is crucial for your website, the benefits of engaging Search Engine Optimization services, and how SEO services can help you rank your site higher in search engine results.

SEO 130

SEO User-Generated Digital Marketing Marketing Strategy 130

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?

Market Trends 257

Market Trends Video Marketing Transform Energy 257

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year.

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Market Trends Gen Z Marketing Marketers 130