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The buyer is in control and decides whether to act on the content or not. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best?
In 2011, Gabriel described Google as having these zero click searches and zero click answers. And as a result, the only thing to do is to create zero click content and do zero click marketing. Influence people in the places they're already paying attention John Jantsch (05:11.52) Right. Rand Fishkin (01:13.356) Yeah.
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