5 Steps to Achieve Content Marketing Success [Slides]
Marketing Insider Group
MAY 24, 2012
So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. And the answer was that marketers were realizing they needed to move from primarily push to primarily pull-marketing tactics.
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