Search Engine Land

MARCH 1, 2023

. (“Yahoo is celebrating its 14th birthday today…”) Yahoo Turns 16 Years Old – published March 2, 2011 (“On March 1st , Yahoo turned 16 years old.” ” And that’s because Yahoo marked its “ Sweet 16 ” on March 1, 2011.) by Tony Edward 2017: Should you bother rewriting your ads?

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost. They are: Brand vs. non-brand clicks. See terms.

SEO 103

SEO Non-Profit Customer Acquisition Analytics 103

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Searching For Old Versions of Web Sites? Google To Push Semantic Search In 2009?

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Businesses Grow

APRIL 3, 2023

Messenger was introduced in 2011, and WhatsApp in 2010. I predicted that somehow companies would tap into this data, perhaps by incentivizing users to opt-in to rewards programs for their anonymized data. My grade: B+ In fact, Facebook (Meta) did find a way to own much of the world’s private messaging through Messenger and WhatsApp.

Marketing 133

Marketing Marketers Social Media Marketing Education 133

Duct Tape Marketing

JANUARY 30, 2014

It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. In 2011, AOL and Nielsen estimated that 27M pieces of content were being shared each day.

Customer Acquisition 72

Customer Acquisition Inbound Marketing Marketing Marketers 72

Duct Tape Marketing

APRIL 28, 2016

And marketers and businesses are catching on: EmailMonday says about 11 times more B2B organizations are using marketing automation than they did in 2011. About 69% use marketing automation for customer acquisition and 50% for customer retention. The value of marketing automation is undeniable, too.

Millennials 41

Millennials Customer Acquisition Fashion User-Generated 41

Marketing Insider Group

MAY 24, 2012

So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. Ultimately this is about lower cost of customer acquisition. Sometimes this means education or even entertaining.

Content Marketing 83

Content Marketing Entertainment Customer Acquisition Marketing 83