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8 Great Marketing Infographics To Inspire Your 2012 Objectives

Marketing Insider Group

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Size of The Mobile Market “ - by iStrategy.

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Inbound Marketing Leads Costs Less

Marketing Insider Group

Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years. In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. It is the reason marketing exists: to bridge the gap between our buyers and business.

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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Adobe Experience Cloud Blog

How does marketing automation fit in? . Vendors who promote inbound technology like to pit inbound marketing and marketing automation against each other, vilifying marketing automation and all outbound marketing as unwanted spam.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), Inbound phone leads are different.

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Ultimate Guide to Social Media Marketing

Sprout Social

Saw great success after introducing social selling to promote its cloud-based suite of products in 2012. The shift to social media marketing paid off big time: 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. source ) Posts content highlighting its partners and clients.