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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. What I like: This podcast has been published weekly since 2012, so there are tons of episodes to catch up on.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. A terrific post on why statistics are catnip to social and content marketers. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —

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The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. The campaign was initially shared on social media in 2012 but went viral soon after. They also paid to promote the Good Goes Round URL on Google.

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Ultimate Guide to Social Media Marketing

Sprout Social

How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. Community building is also an important aspect of social media marketing.