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8 Steps to Launching an Online Learning Academy Your Customers Will Love

Hubspot Marketing

Launched in 2012 as a way to help its customers learn and apply new marketing skills to grow their business, The HubSpot Academy has evolved into the go-to destination for hundreds of thousands of people looking to improve their skills related to inbound marketing, sales, and customer service/support.

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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Keeping Up With Technology Changes: Technology has changed significantly since 2012 and continues to change rapidly. Key Success Metrics To Successfully Manage a Product. Product marketing management is vital in any company, but it’s especially crucial for e-commerce businesses.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

The Academy’s Content Marketing Manager, Gabe Weisert , explains: “The goal is to teach people, and we definitely try to do that in the most entertaining, compelling way possible.”. In 2012, SAP began a marketing initiative that put content at the forefront with the SAP Business Innovation blog.