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56 Reasons Why Content Marketing Works

Marketing Insider Group

Blogs require roughly 9% of marketers’ total full-time staff dedications and demand just 7% of marketers’ total budgets. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer. 82% of marketers who blog see positive ROI for their content-driven marketing.

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Why Marketers Should Care About The Context-Driven Sale

Duct Tape Marketing

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. Part of the reason why inbound marketing works so well is a broader shift in how consumers research and shop.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Why should you follow him?

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. The event is designed to help marketing leaders understand the potential of AI and develop a strategy for scaling AI in marketing.