What Is Trendjacking & How to Do it for Your Brand
Neil Patel
JULY 22, 2025
Trendjacking really gained traction during the heyday of Twitter (now X), when brands like Oreo seized viral moments (the “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout) and earned massive engagement for real-time creativity. It has its roots in the older PR strategy of newsjacking.
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