article thumbnail

5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)

Hubspot Marketing

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. How Facebook Search Now Works Facebook’s latest update now lets you search for people, posts, photos, places, pages, groups, apps, and events using any keywords you’d like. Turns out I wasn’t the only one who was disappointed.

COS 102
article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. That is, until, a major life event takes place, like finding out that a baby is one the way. It was a game changer. The Example.