2013 Customer Acquisition Personalized Marketing 
Use Insider
MAY 18, 2020
Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. PE (Personalization Engine). What is CDP?
Rock Content
APRIL 30, 2020
SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. What are search engines?
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