Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. In the clip below, a child runs across a digital billboard and points upwards at a real airplane flying overhead. Is the future of digital marketing here? What do you think?

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Adobe Experience Cloud Blog

OCTOBER 20, 2016

The second is that the digital marketing ecosystem is getting crowded and ads are getting ignored or blocked altogether. Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. over last year.

Thought Leadership 134

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Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. Email marketing is evolving and I’d like to be part of that transformation.

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Transform Email Marketing Thought Leadership Marketing Automation Platform 134