2013 Management Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.
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Adobe Experience Cloud Blog
OCTOBER 2, 2017
That is precisely why marketers need to spend far less time managing and analyzing their data—not more. The simple fact is that staying on top of your marketing data, ensuring it’s all constantly accurate, and piecing it all together isn’t humanly impossible. Automation is the Future. Then who should be?
Adobe Experience Cloud Blog
MAY 23, 2014
Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Modern Marketing'
Adobe Experience Cloud Blog
JUNE 11, 2014
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”
Adobe Experience Cloud Blog
JANUARY 15, 2016
At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. ” Predictive marketing technology gives marketers the ability to achieve full potential from their data. Predictive: Not new, but very hot.
Adobe Experience Cloud Blog
SEPTEMBER 9, 2013
That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. Email marketing is evolving and I’d like to be part of that transformation.
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