This behavioral science principle can make your billboard go viral, here’s how
Hubspot Marketing
JULY 3, 2025
To put it in marketing terms, costly signaling means that the more resources you put into sharing your message, the higher people will rate it. A 2013 study titled “ Extreme Rituals Promote Prosocially ” analyzed how expenses can increase religious donations. People still need to interpret and assign value to signaled information.
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