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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

Author: Seth Lieberman Many marketers feel like the engine is always running. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.

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Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Adobe Experience Cloud Blog

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. Let’s hope not. more brand-centric ).

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How To Use LinkedIn Marketing Automation To Boost Your Business?

OnPassive Marketing

The use of marketing automation has become a necessary evil for any business with a significant online presence. If you’re looking to increase your initial sales through social media advertising or align your business with the current trends in your industry, you need to use marketing automation software.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.

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4 Key Lessons Content Marketers Can Take From Data Journalists

Moz

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. A casual observer could be forgiven for asking: How could that be true in three different years? From Seagate.

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Is Blogging Dead? 14 Content Marketing Experts Weigh In!

Dana Nicole

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Having useful, comprehensive information for users helps show your expertise. Filip Silobod, Honest Marketing.