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This behavioral science principle can make your billboard go viral, here’s how

Hubspot Marketing

A 2013 study titled “ Extreme Rituals Promote Prosocially ” analyzed how expenses can increase religious donations. The study took place in Mauritius during the Hindu festival of Thaipusam. Costly Signaling Example Costly signaling goes beyond textbooks and can be seen in the real world.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. This demonstrates how this is an integral and comprehensive process. Brand positioning or brand awareness?

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.