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This behavioral science principle can make your billboard go viral, here’s how

Hubspot Marketing

A 2013 study titled “ Extreme Rituals Promote Prosocially ” analyzed how expenses can increase religious donations. I think advertising executive Rory Sutherland puts it perfectly: “The meaning and significance attached to something is in direct proportion to the expense with which it is communicated.”

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Don’t just invest in promoting your brand. This demonstrates how this is an integral and comprehensive process.

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This day in search marketing history: February 25

Search Engine Land

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.