3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
Adobe Experience Cloud Blog
AUGUST 25, 2014
In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.
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