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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

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Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Adobe Experience Cloud Blog

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Encourage user-generated content. User generated content (UGC) is a unique content type that many brands today haven’t experimented with.

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How To Use LinkedIn Marketing Automation To Boost Your Business?

OnPassive Marketing

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. It can also be used to boost brand awareness and generate leads for your business. This can include sending tailored messages to your most active users or notifications based on their recent activity.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Downloads of a whitepaper or app. When building an online presence, you’re really focused on generating awareness and driving organic reach. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Make sure you have one in place with quantifiable goals.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. They also use marketing automation tools to closely monitor performance data like open rates, click-throughs, and conversions, to eliminate those strategies that aren’t generating results. In the U.S.

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4 Key Lessons Content Marketers Can Take From Data Journalists

Moz

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. From Seagate.

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Is Blogging Dead? 14 Content Marketing Experts Weigh In!

Dana Nicole

Having useful, comprehensive information for users helps show your expertise. Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. You must have a healthy SEO strategy. The post Is Blogging Dead?