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By the numbers: Diversity and inclusion are good business

Martech

In 2014 it was 76%.) 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). A big improvement. Forrester ). Audience acquisition and loyalty.

Gen Z 119
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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Advertising Statistics. Don’t believe us?

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube advertising statistics. This number has increased 40% in the five years between 2014 and 2019. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. billion dollars in advertising revenue in 2020. How are they using it? Table of contents. In the U.S.

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The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year

Marketing Insider Group

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey – 360K views. Are you sick of hearing about Gen Y, the millennials. YouTube Rewind – Turn Down For 2014.

Gen Z 100
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The Potential Impact of Gen Z on SEO

Moz

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. of the total population.

Gen Z 73
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. 3) Coca Cola. Source: ShareaCoke.com. The Example.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. It’s a worrying trend for brands who are trying to reach the millennial generation. Ad blocking has already become a big issue for digital media companies, whose primary revenue comes from advertising.