The New Digital Climate: AdTech and MarTech Join Forces
Adobe Experience Cloud Blog
JUNE 1, 2015
years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Let’s face it—mobile is the primary channel now. Reactivation.
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