Martech

OCTOBER 31, 2024

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

Direct Mail 133

Direct Mail Retail Gen Z Marketers 133

SMEI

JANUARY 25, 2023

Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “drawdown”—the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.

Education 303

Education Energy Non-Profit Marketers 303

Hubspot Marketing

APRIL 25, 2025

Editor's Note: This post was originally published in August 2014 and has been updated and for freshness, accuracy, and comprehensiveness.

Marketing Plan 107

Marketing Plan Email Marketing Logistics eBook 107

Hubspot Marketing

SEPTEMBER 9, 2024

Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014). Not every marketer will enjoy being so software-dependent. Productivity Statistics We conducted original research with 117 marketers in the United States.

Product 119

Product Marketers Marketing Energy 119

Businesses Grow

JULY 29, 2024

In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. Here’s one thing that I know people hate: pop-up ads.

Branding 101

Branding Education Place Customer Acquisition 101

Calvyn Lee Blog

NOVEMBER 12, 2022

From 2014 to 2020, Brazil was in a deep economic crisis. As for the Credit Cards offers, which are very popular among Brazilians, please mind that to make your ads relevant, you should only promote their local banks, like Santander and Banco do Brasil. Sweepstakes. So the locals do know what financial problems are.

Affiliate Marketing 246

Affiliate Marketing Finance Marketers Marketing 246

Content Marketing Institute

AUGUST 17, 2020

million posts between 2014 and 2020. Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5

Content Marketing 145

Content Marketing Branding Marketing Marketers 145

Practical eCommerce - Marketing

SEPTEMBER 21, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce.

Content Marketing 142

Content Marketing eCommerce Marketers Marketing 142

Backlinko

MARCH 13, 2024

Back in 2014, there were 1 billion smartphone users. Here’s a table with a number of smartphone users worldwide over time since 2014: Note: Data includes forecasts. Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 Mobile share accounts for 57.6%

Communications 122

Communications Product Marketing Marketers 122

Practical eCommerce - Marketing

OCTOBER 18, 2022

Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more. The post 5 Content Marketing Ideas for November 2022 appeared first on Practical Ecommerce.

Content Marketing 138

Content Marketing eCommerce Marketers Marketing 138

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Influence & Co

APRIL 27, 2022

Updated on April 27, 2022. Originally published on Nov. As a marketer, you’re up-to-date on all the latest brand-building techniques. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.

Thought Leadership 129

Thought Leadership Marketers Marketing Branding 129

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse.

Product 132

Product Branding Place Marketing Strategy 132

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Advertising 122

Advertising Advertisers Customer 122

Search Engine Land

SEPTEMBER 25, 2023

But it’s also important to understand that the Google Search of today is not the same as it was in 2014 or the early 2000s when PageRank was everything and every link was a “vote.” To be clear, links still matter. Illyes said as much. Nobody is saying otherwise. ” Technology has advanced and machine learning (e.g.,

SEO 135

SEO 135

Practical eCommerce - Marketing

MAY 5, 2022

Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more. The post 5 Content Marketing Ideas for June 2022 appeared first on Practical Ecommerce.

Content Marketing 117

Content Marketing eCommerce Marketers Marketing 117

Search Engine Land

JANUARY 6, 2023

Google Link Removal Requests Climb To 345 Million In 2014. 2014: Google’s John Mueller said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster Tools in the next few days. 2014: 14 Link Resolutions for 2014 by Julie Joyce.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Calvyn Lee Blog

NOVEMBER 22, 2023

But despite reaching 400 million active users by 2014, WhatsApp was still losing over $200 million per year. Hence, Facebook acquired WhatsApp in 2014 to provide the financial support needed to continue gaining users. Early investments from founders’ friends and Sequoia Capital kept WhatsApp running for the first few years.

User-Generated 130

User-Generated Shipping Communications Customer 130

Search Engine Land

JULY 19, 2024

A look at Google Ads account structures over time From 2014 to 2018, most accounts we audited at my agency used ad group structures based on match type, device or SKAGs. Despite the controversy surrounding SKAGs, there’s a real opportunity for marketers to get more out of their Google Ads accounts with a SKAG approach.

Management 90

Management Product Search Marketers Marketing 90

Practical eCommerce - Marketing

MARCH 3, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more. The post 5 Content Marketing Ideas for April 2022 appeared first on Practical Ecommerce.

Content Marketing 113

Content Marketing eCommerce Marketers Marketing 113

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Duct Tape Marketing

AUGUST 15, 2024

That was when I did my first launch, was 1997 and developed it, started publishing this as a course in 2005, came out with the first edition of the book in 2014. So as you mentioned earlier, I started developing it in the mid nineties. It's rooted in psychology and the way our brains work.

Product 91

Product Transform Copywriting Customer loyalty 91

Backlinko

DECEMBER 27, 2024

2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology. Furthering the development of this bidirectional artificial neural network. 1997 LSTM networks Josef Hochreiter and Jrgen Schmidhuber invented long short-term memory (LSTM) networks, significantly improving the accuracy of AI models.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Kuno Creative

JUNE 16, 2022

We tackled this issue in 2014 , but with digital marketing constantly expanding, we feel the topic deserves an update. These numbers drive home the ubiquitousness of our digital world. They also speak to the fact that marketers now more than ever must be digital marketing experts. But what does that mean?

Digital Marketing 111

Digital Marketing Marketers Marketing 111

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Calvyn Lee Blog

AUGUST 14, 2022

This guy did not renew during 2014, hence the domain drop and been registered by me until now. Now I am officially the 5th owner. Similar to Calvyn.com. If I refer to Calvyn.com domain Whois history, this domain is registered at 2006, own by an Australian guy.

Price 130

Price Digital Marketing Marketers Marketing 130

Businesses Grow

JULY 5, 2022

Grammarly said it would donate all the profits it had made since 2014 in Russia and Belarus to Ukraine because of the 2022 Russian invasion. To open the sidebar, click the G icon in the lower-right corner of the text field and then click the emoji shown in the lower part of the sidebar.

Education 144

Education Digital Marketing Branding Marketers 144

Hubspot Marketing

AUGUST 22, 2019

This update also brought about Google Authorship, which was discontinued in 2014. Release date : July 24, 2014 (in the US) and December 22, 2014 (in the UK, Canada, and Australia). Google wanted to better understand the context of what people were searching for — versus the specific terms within their search query.

SEO 145

SEO Health eCommerce Management 145

Backlinko

MARCH 13, 2024

Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 6.16% 2010 38.31% 18.71% 2011 38.33% 35.32% 2012 49.48% 40.63% 2013 52.79% 39.25% 2014 52.3% Android market share in the US since 2009: Note: Data for 2024 is incomplete (as of February).

Branding 126

Branding Marketers Marketing 126

Hubspot Marketing

FEBRUARY 28, 2023

Instagram followed suit and began verifying accounts in 2014. Though the suit was eventually dropped, it led Twitter to launch its Account Verification process giving verified accounts blue check marks as a symbol of authenticity for notable businesses or public figures. The goal was to make impersonation harder to achieve. Blue for $8/month.

User-Generated 144

User-Generated Social Media Marketing Price Influencer Marketing 144

Search Engine Land

DECEMBER 14, 2023

Moz wrote an excellent article explaining all this in 2014. But we’re not in 2014 any longer. .” Known as the “ Panda patent ,” it introduced the concept of express links and implied links. Express link : A hyperlink (follow or nofollow). Implied link : A reference to the target resource, but not a link.

Branding 132

Branding PR SEO Content Marketing 132

Search Engine Land

OCTOBER 27, 2023

Facebook no longer needs to whistle past the graveyard Facebook use among teens had dropped from 71% in 2014-15 to 32% in 2022, according to a Pew Research Center survey. Then, in 2014, “trackvertising” became a trend. As Tubular noted, “The sweet spot of songs making a resurgence are songs released in 2010-2014.”

Transform 116

Transform Digital Marketing User-Generated Education 116

CMO Network

MAY 20, 2022

In 2014, the auteur threw his hat into the TV measurement ring with his startup, EDO. Now, the company's winning over marketers, networks and investors in the battle for TV budgets.

Entertainment 98

Entertainment CMO Marketing Marketers 98

Practical eCommerce - Marketing

MARCH 5, 2023

Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes. The post 5 Content Marketing Ideas for April 2023 appeared first on Practical Ecommerce.

Content Marketing 98

Content Marketing eCommerce Marketers Marketing 98

Search Engine Land

JANUARY 14, 2023

2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s Matt Cutts answered this question: “Are results in different positions ranked by different algorithms?” 2014 : The end of an era – this was Fishkin’s final day as CEO of Moz.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

MARCH 18, 2024

Venkatachary originally worked at Google from May 2013 to December 2014, then left for a company that was acquired by Apple. Cheenu Venkatachary. Venkatachary will lead the Google Search quality and ranking teams, taking over Nayak’s role. He returned to Google in October 2022. Pandu Nayak.

Promotion 132

Promotion Product SEO 132