article thumbnail

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘ By the end of 2023, that number is expected to drop to 44.9%.

COS 95
article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. 3) Coca Cola.

article thumbnail

The History of Website Design: 30 Years of Building the Web [2022 Update]

SMA Marketing

Apple has always been known for its products and designs. 2014 - The Rise of Inbound. Many more have moved onto their COS platform. Web design must also incorporate clear navigation, relevant content, and images that relate to the products or services. Apple didn't invent the SmartPhone, they did make it mainstream.

COS 98