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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I can send you that 2014 report and you can see it. John Jantsch: You advocate and I’m a full supporter of this, but some things that people are kind of turning a little bit of a side eye to these days is Print for example and PR. I think those are still both direct mail particularly in the print category.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Hubspot state of inbound report, 2014].

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19 Advanced SEO Techniques to Double Your Search Traffic

Neil Patel

from channels like print or direct mail advertising. Deirdre Breakenridge is one of the experts featured in the post above about PR. If your post was originally from 2014, you clearly need to update your data sources. The first three organic search results get 60% of all traffic from a web search.

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