2014 Direct Mail Traditional Marketing 
Marketing Insider Group
JUNE 11, 2013
We are still early on the mobile/tablet revolution but “wearable technology” and the “internet of things” is already upon us (2014+). Key Consideration: Agile marketing processes and plans will become the norm. Pieces of mail and profitability of US Postal service peaked in 2006. Is your organization ready? Slide 9: Disruption.
Adobe Experience Cloud Blog
SEPTEMBER 1, 2016
Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.
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