How Personalized Retargeting Can Optimize Your B2B Ads
Adobe Experience Cloud Blog
FEBRUARY 10, 2014
At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inbound marketing, and now marketers can apply those strategies to digital advertising. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.
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