Brand positioning guide: how to consolidate your company’s strength in the market?
Rock Content
FEBRUARY 4, 2021
According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. In 2014, she created Bumble, an app designed to empower women to take control when connecting with new people.
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