Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 110

Whitepaper Analytics User-Generated Key Performance Indicator 110

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Matt Heinz (@HeinzMarketing) October 24, 2014.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Duct Tape Marketing

OCTOBER 17, 2018

I can send you that 2014 report and you can see it. John Jantsch: You advocate and I’m a full supporter of this, but some things that people are kind of turning a little bit of a side eye to these days is Print for example and PR. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

Non-Profit 56

Non-Profit Direct Mail Marketing Marketers 56

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 107

Content Marketing Whitepaper PR Marketing 107

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Outbound Marketing 56

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 56

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134