Remove 2015 Remove Customer loyalty Remove Marketing Automation Platform
article thumbnail

Guide Your Buyers Through the Customer Journey with Social Media

Adobe Experience Cloud Blog

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

article thumbnail

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

So, if you can weave together the endless list of possible content choices and channels, with the strategy that speaks to your audience in the voice of your brand, you know exactly what content marketing is and how to make it grow your business. . Why Content Marketing Is Important. image source. Here’s the thing. image source.