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This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Marketers have been trying hard to keep pace with these changes. However, many marketers today still have a limited view of mobile.
It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. Source: ShareaCoke.com.
There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. ” 11.
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