Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Not bad for a year’s work, right? billion users.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Hubspot Marketing

APRIL 9, 2024

Image Source Influencer Content Example: How a Tarte trip to Bora Bora took over TikTok Tarte, as a brand, has worked closely with influencers since 2015, with budgets for the trip getting larger over the years. Seen as “digital natives,” millennials and Gen X are often key decision-makers with purchasing power at organizations.

Advertising 71

Advertising Advertisers PR Millennials 71

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Success starts with transparency.

Retail 103

Retail Gen Z Fashion Millennials 103

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. Millennials Dominate The New Workforce. More millennials are in the workforce than any other generation. Think again. So what did we learn?

Millennials 85

Millennials User-Generated Marketing Strategy Communications 85

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it.

Millennials 51

Millennials Marketing Marketers Communications 51

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. Definitely don’t do that.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Videos often stand out in search results thanks to the rich snippets.

Fashion 110

Fashion Millennials Education Video Marketing 110

Hootsuite

DECEMBER 17, 2019

What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019. Men speak 2x as much as women in YouTube ads, and receive 56% of overall screen time.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hootsuite

DECEMBER 15, 2021

Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. For example, just try and watch this family dance blooper without your heart exploding. graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

JANUARY 27, 2020

The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Millennials are the heaviest users of voice assistants, but usage is growing across age groups. If you're less familiar with AI, here are 12 stats to keep in mind: Over 37% of organizations have implemented artificial intelligence in some form.

Millennials 135

Millennials Shipping Entertainment eCommerce 135

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. In the US, almost $10.5

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Duct Tape Marketing

FEBRUARY 22, 2016

46% of B2B researchers are millennials. At my agency, we have seen first-hand how the C-suite is assigning millennial staff to search the Internet for potential vendors in order to develop short lists for in-person meetings. . 71% of B2B researchers start their research with a generic search engine search.

SEO 49

SEO Millennials Inbound Marketing Outbound Marketing 49

Hubspot Marketing

MARCH 22, 2018

40% of millennials are already using voice search before making an online purchase. Starbucks created a Mobile Order and Pay app in 2015. Voice Search Compatabilities. As Amazon Echo, Google Home, and other voice-activated devices grow in popularity, voice search will become the preferred method of search.

eCommerce 138

eCommerce Millennials Shipping Price 138

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015. Gen Z are the car drivers and buyers of the future. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Contently B2C

AUGUST 8, 2016

A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. The world has changed.

Millennials 85

Millennials New Technology Entertainment Content Marketing 85

Content Marketing Institute

OCTOBER 3, 2018

Calvin Klein’s ongoing #MyCalvins campaign generates a seemingly endless supply of attractive millennials looking to become Insta-stars. In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals.

Law 108

Law Branding User-Generated Millennials 108

Marketing Insider Group

SEPTEMBER 23, 2015

We scoured our archives and asked content marketers to weigh in, and here’s our list of the 32 Top Content Marketing Brands of 2015. Another lesson in relevancy and not assuming that the best way to market to girls and their (increasingly Millennial-generation) parents is with pink and sparkles.

Content Marketing 94

Content Marketing Branding Food Millennials 94

Hubspot Marketing

AUGUST 18, 2022

The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

SEPTEMBER 21, 2015

Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. It’s a worrying trend for brands who are trying to reach the millennial generation. The number of ad-block users is expected to only go up in the coming years.

User-Generated 83

User-Generated Advertising Advertisers Millennials 83

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Hubspot Marketing

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. Source: ShareaCoke.com.

Personalized Marketing 136

Personalized Marketing COS Branding Price 136

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 94

Transform User-Generated Millennials Marketing 94

Duct Tape Marketing

FEBRUARY 9, 2017

Facebook launched the Facebook Live service in August 2015 for verified public persons through the iOS Mentions app. Millennials are in love in Snapchat. Once upon a time you could only update statuses and upload photos on Facebook. Then the video part appeared and now we have Facebook Live videos. And guess what? Conclusion.

Millennials 65

Millennials Advertising Advertisers Price 65

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Duct Tape Marketing

OCTOBER 4, 2017

John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially. John Jantsch: Oh, nice. Many people say, “Oh gosh, how can you ever stand out?

Millennials 35

Millennials Price Food Affiliate Marketing 35

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Will Instagram Drops work for my brand?

Gen Z 131

Gen Z Product Retail Millennials 131

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks. For context, below is an example of an email from Cowrywise.

Marketing 94

Marketing Marketers User-Generated Influencer Marketing 94

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Our 2019 YTD return of 35.38% is over 100% higher than the second best performing options fund as we have beat the S&P every year since our 2015 inception! Thirteen years later, FINRA has quite a lot to say about social media.

Gen Z 100

Gen Z Communications Education Millennials 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb. Dove would have spent $4.5

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ?? shotoniphone pic.twitter.com/hSExE6nKDy.

Gen Z 135

Gen Z User-Generated Millennials Branding 135