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Key performance indicators should be identified in the strategy. Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Click To Tweet. Buffer , 2014). Production.

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email, social media, direct mail, phone calls, print ads, and paid ads) to reach the maximum amount of people. Like every other marketing investment, it’s wise to set some key performance indicators (KPIs) against which to measure your event and evaluate its performance. Include a variety (i.e. Probably not.

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