Remove 2015 Remove Market Segmentation Remove Price
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9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move.

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Transcript of The Power of Little Ideas

Duct Tape Marketing

We can talk about that, but Sony came after GoPro once it started seeing this five years of 90% annual sales growth between 2010 and 2015. How does a company that’s established in a market with a certain buyer behavior that is tailored to that market adjust to the fact that the next generation’s buying behavior is different?

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