Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content. Let the mobile race begin!

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

JULY 20, 2016

Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. image source. Better informed metrics.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145