article thumbnail

SEO Is An Integral Marketing Channel

Duct Tape Marketing

Outbound marketing and advertising create demand. Inbound marketing and SEO capture demand as it filters back through the Internet. “I 46% of B2B researchers are millennials. He owns & operates Kansas City Web Design®, a Kansas City inbound marketing agency , and Kansas City SEO®.

SEO 46
article thumbnail

Ultimate Guide to Social Media Marketing

Sprout Social

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy. 30% of millennials in the U.S. 25% of high school students used Google+ daily in 2015.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content Marketing Is Too Valuable for Both Consumers and Brands to Ever Go Away. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold