Remove 2015 Remove Video Marketing Remove Whitepaper
article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

article thumbnail

The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos. This article by Lauren B.